Experience and track record of the Promoters and Promoter group company in broadcasting business Our promoters and one of our promoter group company viz. Sri Adhikari Brothers Television Network Limited has an experience of running TV channel SAB for nearly 5 years, this experience has helped in launching and networking of our new channel “JANMAT”.

Proposed “Mi Marathi” channel in our 100% Subsidiary Company
We are proposing to launch “Mi Marathi” regional language channel through our 100% owned subsidiary company viz. Sri Adhikari Brothers Media Limited by June, 2006. At present there are three major players in the segment viz. DD Sahyadri, ZEE Marathi & ETV Marathi. Sri Adhikari Brothers Television Network Limited, our promoter group company, has experience of producing various marathi language programmes in the past. Regional language advertisements

Qualified employee and management team
We have qualified and experienced skilled manpower including engineers. The skills of employees’ give the flexibility to adapt to the needs of various program and content. Our management team is qualified and experienced in industry and has been responsible for execution of diversified content.

Popular team of achors and journalists
Television Personalities like Vir Sanghvi, Shekhar Suman, Alka Saxena, Rahul Dev, Harish Gupta, Umesh Upadhyay, Swati Chaturvedi, Shweta Ranjan, Mehar Bhasin are part of our team.

Marketing and advertising capabilities
We have marketing and advertising team, with existing relationships with major advertisers. Our marketing and advertising team comprises of professionals having varied media experience. The team works towards giving critical inputs for channel positioning also. We see a potential in retail/local advertisements coming in from strategic pockets in India and are in the process of appointing “Concessionaires” to execute the same. The concessionaires are essentially established people from the specific regions having a good network, infrastructure and ability to tap the local markets.

Distribution network and High connectivity
Considering the language of the channel the distribution activities have been concentrated more in the Northern, Western & Eastern India at the moment. Since the test launch from November 2005, JANMAT has achieved a growth of around 104% in GRPs in C&S SEC A 25+ and growth of 103 % in reach in Hindi Speaking Markets (HSM) in C&S SEC ABC 25+. (Source: TAM)