Our strategic objective is to strengthen our position in the "VIEWS" genre and leverage revenues through advertising and subscription by pursuing the following business strategies:

Spreading our reach and gain market share:
We intend to increase our viewer ship and be the choice of various viewer categories by providing interactive views based programs, continuously differentiating our programming and presentation based on audience feedbacks and evolving into a people's channel, promoting and strengthening our brands by cross promotions in television, radio, print and other mediums as well as through public relations efforts. Creating an appropriate programming mix comprising elements such as news bulletins, talk shows and general interest programming, in order to enhance viewer loyalty and attract new viewers to our channels. We intend to enhance these revenues as well as create additional streams for delivering news through avenues such as DTH and Radio at an appropriate time.

Maximizing Advertisement Revenues
We plan to maintain our focus on increasing and maximizing our advertising revenues by leveraging on our competitive strengths to attract viewers and advertisers for our channels, moving advertisers towards our television channel from other media as a larger target audience can be addressed at a relatively lower cost, leveraging on our brand equity to achieve better price realizations.

Maximizing of Syndication Business
Program content is also expected to yield revenues from syndication business from International alliances. We expect this revenue model to grow through international interest in India as well as growth of domestic broadcasting industry. Any revenue generated from such a model is an addition to profitability.

Maintaining control over Expenses
We intend to maintain control over our operating expenses by utilizing our human resources and leveraging technology to control operating costs that include, among others, costs relating to production, communication and stores and spares.

Generating revenue from slot sale, On-screen Displays etc.
We plan to generate revenue from sale of slots i.e. Telemarketing slots, spirituals slots etc. The company also expects revenue from other innovative models of value additions like revenue from scrollers, tickers, Aston bands, pop ups etc.